EW-Shopp project partner JOT Internet Media has analysed how the weather and especially bad weather can affect eating, entertainment and leisure habits. Focusing on the Spanish market and with real weather data for Madrid, the study examines two cases:
1. Rainfall vs Digital Marketing Campaigns related to Dining and Nightlife
2. Rainfall vs Home-based activities (such as Order Food, Films on Demand)
Is your business affected by these trends and conditioners? Have you encountered similar experiences when it comes to the weather and marketing campaigns? JOT and our EW-Shopp consortium would love to hear from you to help improve and complement the analytics you are currently carrying out. More info here.